
Financial Advisor Success Ep 470: Growing To $500M AUM With An Evergreen HNW Client Service Calendar For Evergreen Fees with Debra Taylor
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Dec 30, 2025 Debra Taylor, Managing Partner at Carson Wealth Franklin Lakes and former CPA, shares her journey in financial planning. She discusses the creation of an evergreen client service calendar, designed to highlight year-round value and enhance client understanding. With a focus on tax-aware distribution planning, Debra illustrates how seasonal services—from tax summaries to investment deep dives—improve retention and engagement. She emphasizes the importance of proactive care, structured communication, and the balance of manual service delivery for high-value clients.
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Evergreen Service Matches Evergreen Fees
- Clients who pay year-round expect year-round service and will defect if they can't see value.
- Debra built an evergreen service calendar to show continuous value and protect fees.
Client Loss Sparked The Calendar
- Debra lost several large clients in 2015–2016 who felt they could DIY investing.
- That prompted her to design the service calendar to make planning and tax value visible and defensible.
Decouple Services From Meetings
- Do not attach services to client meetings; deliver services whether clients show up or not.
- Share the seasonal service calendar with clients so they know what to expect and still receive value.
