Connection Accepted Why this 200k+ Youtuber is bullish on LinkedIn (interview)
Dec 26, 2025
Kevin Lee, a former Rubik's Cube YouTuber with over 200k subscribers, now thrives as a content program manager at Atlassian. He reveals how he leveraged his editing skills to craft a niche role, explores the '2% Rule' for continuous improvement, and discusses the unique dynamics of posting on LinkedIn while employed. With humor, he debates if teens should join LinkedIn and shares his ‘full send’ mindset. Kevin also sheds light on effective strategies for gaining algorithm traction, using quality visuals, and the power of engaging comments.
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Hobby Turned Into Corporate Role
- Kevin turned a program manager role at Atlassian into a content role by pitching learning videos and iterating after early wins.
- His hobby became his job after internal validation and leadership support led to more resources and responsibility.
Validate Content With Scrappy Research
- Create scrappy validation (focus groups, surveys, qualitative feedback) to prove content ROI inside large companies.
- Use internal presentations to stakeholders and customer comments to make the business case for more investment.
Student Focus Groups Proved Impact
- Kevin ran quick office focus groups with university students to measure change in product understanding after videos.
- He combined those results with customer praise to convince stakeholders the videos worked.