Our guest is Richard Scudamore, who was CEO and then Executive Chairman of The Premier League from 1999 to his retirement in 2018, a transformational period in the history of English football and the sports business more broadly.
Scudamore's reign in charge saw the media rights for the league rise from £1.2billion for the 2001-04 cycle to over £5billion for 2014-16.
He was formerly chief executive of the Football League, now EFL, and is a founding board member of the Football Foundation.
A qualified level 5 referee, Scudamore is a lifelong Bristol City fan and was appointed Commander of the British Empire (CBE) in the 2019 New Year Honours.
Joining the conversation is Omar Chaudhuri, Chief Intelligence Officer of Twenty First Group.
This is an episode of The Product, a series created in collaboration with Twenty First Group the tech-led sports intelligence company which works across multiple sports, using data to help organisations drive sporting success and unlock commercial value.

This podcast is sponsored by Leaders Week London.
Who could you be joining at Twickenham Stadium on October 18th and 19th?
Across the Summit, over 1,800 of the most senior figures in the sport business will be there, from Amazon to the Premier League, adidas to Spotify.
This is your opportunity to meet and rub-shoulders with executives from across the sport business ecosystem, to reconnect with old friends and reminisce about your past experiences from Leaders Weeks gone by.
And as a listener to Unofficial Partner, you can get take advantage of a 15% discount on your Summit passes - just use UP15 at the point of purchase.
Visit  leadersinsport.com/UP for more information.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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