Christine M. Larson, "Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success" (Princeton UP, 2024)
Dec 24, 2024
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Christine M. Larson, a Professor at the University of Colorado Boulder, dives into the transformative world of romance writing. She discusses how self-publishing has empowered romance authors, leading them to defy traditional publishing norms and significantly increase their incomes. Larson highlights the collaborative spirit of Romancelandia and the pressing issues of inclusivity within the genre. Her insights illuminate how this vibrant community not only challenges the status quo but also provides valuable lessons on organization and mutual aid in the digital economy.
Romance writers exemplify economic success in self-publishing, increasing their median income by 73% through community collaboration and knowledge sharing.
The decline of traditional organizations like the RWA highlights the need for decentralized support networks to advocate for inclusivity and fair practices in the industry.
Deep dives
The Rise of Romance Writers in Self-Publishing
Romance writers have carved a unique niche in the self-publishing landscape, demonstrating remarkable economic success compared to other genres. With the advent of digital platforms like Kindle and iPad around 2010, many romance authors began self-publishing their polished manuscripts, leading to a significant increase in their median incomes. For instance, the median income of romance writers grew by 73% during the height of digital self-publishing, while other authors faced a 40% decline. This success not only showcases the adaptability of romance writers but also highlights how their willingness to share strategies and knowledge contributed to a thriving community.
Romancelandia: A Supportive Community
The romance genre fosters a robust and supportive community known as Romancelandia, characterized by extensive collaboration among its members. Many romance writers are women, often facing societal ridicule for their genre; however, they find solace and strength in mutual support. Events, online interactions, and dedicated networks enable writers and readers to connect deeply, often blurring the lines between authors and fans. This solidarity allows romance authors to thrive and encourages aspiring writers to share experiences, techniques, and opportunities without fear of judgment.
Challenges for the Romance Writers of America
The Romance Writers of America (RWA) initially served as a pivotal organization for romance authors, facilitating connections and providing valuable industry knowledge. Founded in the 1980s, the RWA began with a focus on inclusivity but struggled to adapt to the changing dynamics of society, leading to issues with diversity and representation. A notable scandal involving accusations of racism further alienated many members, resulting in a significant number resigning and the organization filing for bankruptcy. This decline illustrates the impact of internal challenges within organizations and broader societal movements for equality in creative industries.
The Future of Romance Writing and Publishing
As traditional organizations like the RWA face challenges, the future of romance writing appears to be shifting towards a decentralized model driven by various networking platforms and smaller organizations. Many writers have turned to alternatives like the Authors Guild and independent romance bookstores to cultivate community and resources. The evolving digital ecosystem, particularly with self-publishing, enables writers to connect directly with readers and share information freely. However, challenges remain with platforms like Amazon, which can complicate the landscape for authors, emphasizing the need for cohesive community efforts to advocate for fair treatment in the digital economy.
As writers, musicians, online content creators, and other independent workers fight for better labor terms, romance authors offer a powerful example—and a cautionary tale—about self-organization and mutual aid in the digital economy.
In Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success (Princeton University Press, 2024), Dr. Christine Larson traces the forty-year history of Romancelandia, a sprawling network of romance authors, readers, editors, and others, who formed a unique community based on openness and collective support. Empowered by solidarity, American romance writers—once disparaged literary outcasts—became digital publishing’s most innovative and successful authors. Meanwhile, a new surge of social media activism called attention to Romancelandia’s historic exclusion of romance authors of color and LGBTQ+ writers, forcing a long-overdue cultural reckoning.
Drawing on the largest-known survey of any literary genre as well as interviews and archival research, Dr. Larson shows how romance writers became the only authors in America to make money from the rise of ebooks—increasing their median income by 73 percent while other authors’ plunged by 40 percent. The success of romance writers, Larson argues, demonstrates the power of alternative forms of organizing influenced by gendered working patterns. It also shows how networks of relationships can amplify—or mute—certain voices.
Romancelandia’s experience, Dr. Larson says, offers crucial lessons about solidarity for creators and other isolated workers in an increasingly risky employment world. Romancelandia’s rise and near-meltdown shows that gaining fair treatment from platforms depends on creator solidarity—but creator solidarity, in turn, depends on fair treatment of all members.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.