DLC 623: Brendon Bigley: Halo on Playstation, Pokemon Legends Z-A, Ball x Pit, Absolum, Q-Up, ARC Raiders, NBA2K26 Arcade Edition, next gen Xbox tease, Switch 2 gets AAA
Oct 27, 2025
Brendon Bigley, a podcaster and content creator known for his work on Into the Aether, shares insights on the exciting announcement of Halo: Campaign Evolved for PlayStation, discussing its impact on Xbox's strategy. The conversation dives into the potential of a premium next-gen Xbox and whether future hardware may resemble PCs. They also explore the AAA ports coming to the Switch 2 and the impressive sales of Pokemon Legends Z-A. Additionally, Brendon shares thoughts on innovative games like Ball x Pit and Q-Up, blending unique mechanics with engaging narratives.
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Halo On PlayStation Marks A Turning Point
- Halo Campaign Evolved on PlayStation signals Microsoft treating Xbox games as platform-agnostic products.
- Brendon Bigley sees this as the fulcrum moment that makes multi-platform Xbox releases inevitable.
Xbox Is Becoming A Service-Centric Brand
- Microsoft views Xbox as a service rather than solely a hardware box under your TV.
- Brendon Bigley predicts any future Xbox console will target hardcore users as a premium, niche device.
Profit Targets Likely Drive Platform Strategy
- Microsoft set an internal target for a 30% profit margin on Xbox products, far above industry norms.
- Jeff and Brendon link that pressure to strategic moves like broad multi-platform publishing and premium pricing.