The Shameless Plug with Saul Griffith The Shameless Plug Episode 3: Dan Adams
Sep 9, 2025
Dan Adams, co-founder and co-CEO of Amber, is revolutionizing energy use in Australia through innovative battery trading. He shares insights on the electricity market and how households can navigate rising bills by leveraging real-time wholesale pricing. Discussing rooftop solar's impact and advocating for consumer-driven energy solutions, Dan emphasizes the importance of automating home energy systems. He also explores vehicle-to-grid technology, outlining its potential and challenges, all while encouraging a future where everyday Australians play a central role in energy transition.
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Health Scare Shaped Dan's Mission
- Dan recounts a severe staph infection in Samoa that exposed him to global inequality.
- That experience helped push him into activism and later building businesses for climate impact.
Customers Access Real-Time Wholesale Prices
- Amber gives customers direct access to real-time wholesale electricity prices so they can act on supply fluctuations.
- They automate home batteries and EVs to charge at cheap times and discharge when prices spike, capturing full market value.
Midday Solar Creates A New Market Dynamic
- Rooftop solar in Australia creates midday oversupply that often drives prices to zero or negative.
- Automating home batteries and EVs to shift that midday energy into evening peaks is far cheaper than utility-scale storage.
