
Masters of Community with David Spinks
Integrating Community Across your Org with Scott K. Wilder
May 24, 2021
Scott K. Wilder, Head of Customer Engagement & Community at Hubspot, shares his community knowledge and strategy for integrating community across organizations. He emphasizes the importance of customer input, data analysis, and proper systems setup. To truly understand the community, bring in all customers, not just champions. The episode explores the role of community in marketing and discusses building great teams and the power of storytelling.
55:38
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Quick takeaways
- Integrating community across the organization involves moving community around different parts of the organization every 6 months.
- Initiating community requires understanding customer needs, analyzing data, and ensuring proper integration of systems and tools for a seamless experience.
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Podcast Overview
In this podcast episode, Scott Wilder, the head of customer engagement and community at HubSpot, shares his extensive experience in community and marketing. He discusses the importance of integrating community into different parts of the business and working with other teams. Scott highlights the relationship between marketing and community, the management of community teams, and the career path in community. He emphasizes the value of bringing customers into strategic discussions and shares insights on driving growth and engagement in a community. He also emphasizes the importance of learning from mentors and leaders in the community space.
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