Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch.

Phil shares his practical framework for using AI in ways that actually make sense for your business, starting with tracking your time and identifying the tasks you should keep, delegate, or automate. He also walks us through how to train AI to sound like you, how he uses ChatGPT and Adobe Acrobat’s AI tools in real client workflows, and why embracing AI doesn’t mean sacrificing human connection, it means amplifying what makes you unique.

We cover everything from chatbots to creative automation, ad management to brand voice, with real examples from Phil’s own work as a creator and consultant. If you want to work smarter, not harder, this episode is packed with takeaways to help you get started or go further with AI.

Key Points:

A simple framework to decide what to keep, delegate, or automate using AI
How to track your working time and use that data to build efficient systems
Why brand voice matters more than ever in the age of AI, and how to train your LLM to use yours
How Phil uses “don’t take action yet” to structure better ChatGPT conversations
The difference between AI assistants and agentic AI (and why it matters for customer service)
Tools for smarter advertising, including Otis and Magai, and what to know about data security
Why branding is evolving, but your personality still sets you apart

Resources:

Phil Pallen’s Website – philpallen.co
Book: AI for Small Business – (affiliate link) Available on Amazon
Follow Phil on YouTube & Instagram – @philpallen
Explore Phil’s Recommended Tools – philpallen.co/tools

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