TroveTrip is a consumer group travel platform that allows creators to host group trips with their audiences, making travel more accessible and convenient for creators and their followers.
TroveTrip operates as a marketplace and platform, offering personalized itineraries and upfront payments from travelers, creating a sustainable revenue model.
TroveTrip focuses on safety and brand integrity by implementing community guidelines and allowing hosts to review and approve travelers, while also planning to explore new markets and partnerships.
Deep dives
Overview of Trove Trip
Trove Trip is a consumer group travel platform that enables creators to host group trips around the world with their audiences. Creators can use the platform to find itineraries and certified tour operators, build their trip microsites, sell spots, process payments, and manage bookings. The platform aims to make travel more accessible and convenient for creators and their audiences.
The Business Model
Trove Trip operates as a marketplace and platform, connecting creators with tour operators globally. The platform offers a combination of marketplace and platform services, allowing hosts to connect with operators and personalize itineraries. Hosts earn income by offering trips to their audiences and have control over how much they earn. The platform's cash flow cycle is designed to be positive, with upfront payments from travelers, providing a sustainable revenue model.
Finding and Onboarding Creators
Trove Trip connects with creators by direct outreach and surveys to understand their audience preferences and travel interests. They look for creators who have likeability, relatability, and authenticity, and use data-driven insights to identify successful hosts within each category. The platform enables hosts to self-onboard, request trips, and gather audience feedback. This approach allows Trove Trip to scale and expand its creator base.
Challenges and Future Focus
One of the challenges for Trove Trip is ensuring safety and maintaining brand integrity in the platform. They have community guidelines and allow hosts to review and approve travelers to ensure a safe and positive experience. As the company continues to grow, the focus is on execution, scaling the number of trips, and providing exceptional experiences for travelers, hosts, and operators. Trove Trip also plans to explore new markets and potential partnerships, such as business travel.
Reflections and Growth
Trove Trip has experienced significant growth, with a 3x increase in bookings in 2020 and further growth in 2021. The platform is continuously expanding its offerings, with over 600 bookable trips in 43 countries. The company aims to continue scaling and providing a comprehensive travel solution while exploring additional opportunities for growth and partnerships.
We sit down with TrovaTrip co-founders Nick Poggi and Lauren Schneider to talk about travel for the creator economy. This one is very close to home since Ben is on their board!
TrovaTrip is a marketplace that enables creators to easily plan trips to places around the world with their audiences. It's a whole new way for people to travel, with other like-minded people who share the same passions and communities. We talk with them about growing from a bootstrapped business to over 10,000 travelers booked, growing a travel business during the pandemic, and dive deep on the power of choosing a business model with favorable cashflow dynamics. Tune in!
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
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