The Hustle Daily Show The rental industry is doing numbers, thanks to Gen Z and inflation
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Apr 17, 2025 The rental economy is booming, with everything from clothing to cameras now easily accessible for rent. Economic pressures and Gen Z's preferences for sustainability are driving this trend. Rental apps, like Pickle, are thriving, showcasing a cultural shift towards resource-sharing. The podcast dives into how people are increasingly opting to rent rather than own, especially for special occasions. Plus, explore the impact of Nvidia's stock struggles and the potential launch of a new social network by OpenAI.
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Oscars Gown Rental Anecdote
- Juliet shared an experience of attending the Oscars as a reporter where she had to wear a gown but didn't own one.
- She bought a thrifted gown and realized later she could have rented it instead of buying it.
Person-to-Person Clothing Rentals
- Pickle app offers person-to-person clothing rentals, which provides unique, niche items not often found on bigger platforms.
- This model also enables same-day courier delivery in dense cities, making rentals convenient.
Rent for One-Time Event Needs
- Consider renting highly specific or themed clothing items for one-time events instead of buying.
- Using person-to-person rental platforms can help find and try unique pieces locally before committing.