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In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).

Key Topics:

Why subscription design matters more than most marketers think

How Momentous grew subscription opt-in from 20% to 50%

Common mistakes in welcome offers and retention emails

How to use churn surveys, pause flows, and tiered discounts to prevent cancellations

Loyalty vs. cashback: What actually works in 2025

The case for paid memberships as an alternative to subscriptions

Toolkits: From Recharge to Loop and AI-powered CX

Jordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.

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Timestamps

00:00 – Why Most Brands Undervalue Subscription Offers

02:15 – Lessons from Running DTC at Kellogg

04:30 – Subscription Strategy in Premium Food & Beverage

08:00 – Tripling Subscription Opt-ins at Momentous

11:00 – Retention vs. Acquisition: The Overspend Trap

14:00 – When Giving Too Much Increases Churn

18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops

20:45 – How Subscription Reduces Reliance on Email & SMS

24:00 – Creating “Black Friday Every Day” Offers

28:00 – Churn Prevention via Smart Cancellation Flows

31:00 – Paid Membership Models for Apparel & Non-Habitual Brands

34:00 – Tool Stack & Platform Recommendations

36:00 – The Power of Real-Time LTV Dashboards

38:00 – Building a Consultancy & Website with AI

Hashtags

#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth

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