

Robert Kraft
Oct 12, 2023
Robert Kraft, Founder, Chairman, and CEO of Kraft Group, discusses his career as owner of the New England Patriots, the team's value, and his determination to never sell it. They also explore a player's decision to leave the team and the coach's future, as well as Kraft's journey from public schools to business ownership. Kraft emphasizes his passion for the game and fighting anti-Semitism, promoting unity and pushing back against hatred and bigotry.
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Dream to Reality
- Robert Kraft dreamt of owning the Patriots while sitting in the stands.
- He achieved his dream, winning six Super Bowls and increasing the team's value from $172 million to an estimated $8-10 billion.
NFL's Media Landscape
- The NFL's rising team values are linked to increasing TV contracts.
- Linear TV's challenges necessitate exploring new media avenues like NFL+ and partnerships with tech companies like Amazon and YouTube.
Global Football
- American football's global popularity is limited by equipment requirements, unlike soccer.
- The NFL is focusing on international markets like Germany, leveraging gaming and prop betting during the 40-second delay between plays.