

How to Stop Losing Customers As They Grow (and How to Keep Them for Life)
42 snips May 20, 2025
Explore how recognizing an evolving audience can unlock growth opportunities. Learn to adapt messaging and offers to meet customers where they are in their journey. Discover insights on using tools like ChatGPT to tailor customer experiences and deepen trust. Find out how to create a seamless path for both new and established clients to enhance lifetime value. This approach not only fosters stronger relationships but also ensures your business evolves alongside your ideal customer.
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Nephew's Charity Pitch Success
- Amy Porterfield shares a story about her nephew Lance's charity presentation to her and Hobie.
- They gave $25,000 to the USO, surprising the fraternity boys who expected less.
Evolve Your Ideal Customer
- Treat your ideal customer avatar (ICA) as evolving, not fixed.
- If your customer grows but your business doesn't, they may outgrow you.
One ICA, Multiple Phases
- Amy uses one ICA named Hank with different phases to represent evolving customers.
- Hank represents the same person moving through different growth stages in business.