Stanford Internet Observatory's Renee DiResta on Virality, Information, and Trust on the Internet
Jan 12, 2022
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In this insightful discussion, Renee DiResta, a technical research manager at the Stanford Internet Observatory and a contributor for WIRED and The Atlantic, dives into the complex world of digital trust and viral misinformation. She explores how social media algorithms can shape public perception, especially regarding vaccines, and the regulatory challenges posed by automated accounts. DiResta also discusses innovative ideas like 'circuit breakers' to combat misinformation and the urgent need for diverse voices in a fragmented media landscape.
Renee DiResta underscores the critical need to understand the rapid spread of online information and its associated risks for society.
She highlights the distinction between free speech and algorithmic amplification, emphasizing how algorithms can distort public discourse by elevating misleading content.
DiResta advocates for balanced regulation of social media platforms to promote accountability in content amplification and foster healthier public dialogue.
Deep dives
The Birth of the Stanford Internet Observatory
The Stanford Internet Observatory was established to examine the misuse of the Internet in real time, particularly focusing on digital trust and safety from a unique perspective in computer science. Renee DiResta, the technical research manager, emphasizes the growing need to understand how information spreads online and the potential risks involved. Her work began with analyzing vaccination data in California, which opened her eyes to the broader implications of online misinformation and the dynamics of digital communication. This foundational research laid the groundwork for addressing misinformation as a pressing societal issue, especially during health crises.
The Dynamics of Digital Speech
DiResta highlights the stark differences between digital and traditional speech, particularly in terms of velocity and virality. Unlike the slower pace of traditional media, information online spreads rapidly, resulting in a more reactive public. Events unfold live, allowing individuals to engage with topics in real-time but often without sufficient context, which can lead to misinterpretation. This decontextualization combined with amplified emotional reactions creates an environment where sensational information often overshadows factual nuances.
Distinguishing Free Speech from Algorithmic Amplification
In her writings, DiResta differentiates between free speech and the amplification of that speech through algorithms, suggesting that the latter can distort public discourse. The discourse around social media has largely centered on content moderation; however, the algorithmic promotion of certain content is equally critical. This distinction challenges the assumption that all speech is of equal merit, as algorithms can elevate misleading information based on engagement rather than accuracy. By regulating how information is distributed, rather than just moderating what is said, platforms can better manage harmful discourse.
The Emergence of Amplified Propaganda
DiResta introduces the concept of 'ampliganda', referring to the calculated spread of propaganda that exploits societal fears and drives specific agendas. She observes that various factions online often compete for attention, pushing incendiary messages that are more emotionally resonant than nuanced truths. This trend highlights a fundamental shift in how information is disseminated, with communities rallying around emotionally charged narratives rather than factual discussions. Understanding these patterns can aid in recognizing and countering the predictable spread of misleading information.
Towards Better Regulation and Accountability
Renee DiResta advocates for more thoughtful regulation of social media platforms to ensure accountability in content amplification and moderation. She points to the necessary balance between self-regulation by platforms and external legislation to create frameworks that promote healthier discourse. Public engagement and pressure are crucial driving forces in this process, as well as fostering an understanding of the nuanced impacts of algorithmic decisions. DiResta believes that creating a more informed public dialogue around these issues will ultimately shape the future landscape of media and communication.
Peter Chou and a live audience interview Renee DiResta, technical research manager at the Stanford Internet Observatory and a writer for WIRED and The Atlantic, on virality, information, safety, and trust on the internet. Find more (including how to join us live) at PM101.live
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