576. Your Brain Is Lying to You

Brian Gubernick breaks down a powerful cognitive bias that might be silently sabotaging your decision-making: WYSIATI – What You See Is All There Is. Coined by Nobel Prize-winning psychologist Daniel Kahneman, this concept explains how our brains rush to form complete stories based on limited information — often leading to false conclusions in leadership, investing, relationships, and personal growth.

Brian shares real-world examples and strategies to help you recognize and challenge this bias so you can make better decisions, avoid costly mistakes, and become more effective in life and business. Learn how to slow down, ask better questions, and seek outside perspectives to avoid the trap of incomplete thinking.

 

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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