Prioritizing value over making money and being patient are key to building a successful brand.
Successful individuals prioritize self-care, take action, continuously evolve, communicate with their audience, and provide consistent value.
When building a brand together with a partner, setting clear roles, effective communication, and supporting each other's growth are crucial.
Deep dives
Building a Personal Brand
Lauren Eberts shares her journey of building the Skinny Confidential brand. Growing up, she rebelled against the status quo, which cultivated her entrepreneurial spirit. Facing personal challenges, she chose to use adversity as fuel and developed a strong work ethic. Lauren emphasizes the importance of being patient and prioritizing value over making money. She advises aspiring entrepreneurs to focus on creating a brand, understanding their audience, and providing consistent content before launching products.
Lessons Learned from Podcast Guests
Having interviewed numerous successful individuals on her podcast, Lauren highlights some common traits among them. Her guests take action, prioritize self-care, and continuously evolve. They also communicate with their audience and provide value consistently. Lauren emphasizes the significance of being patient and not allowing instant gratification to overshadow long-term goals. She encourages listeners not to get caught up in consuming too much content, but rather find their own formula and stay focused on their brand.
Working with a Partner in Business and Life
Working with her husband, Lauren discusses the benefits and challenges of building a brand together. She finds it mentally stimulating and enjoys being on the same team with shared goals. However, it's crucial to set clear roles, communicate effectively, and find a balance between work and personal life. Lauren advises considering individual strengths and weaknesses and not giving energy to negative aspects. The key is to feel like a team and support each other's growth.
Key Principles for Success
Lauren emphasizes the importance of patience in building a brand or company. She urges individuals to avoid making quick decisions and instead focus on long-term strategies. Being crystal clear about the brand, understanding the audience, and consistently communicating the brand's message are vital. Lauren advises saying no to opportunities that don't align with the brand's values. Additionally, she recommends utilizing resources available online, being selective in content consumption, and emphasizing constant improvement.
Life Lessons and Personal Growth
Reflecting on her personal journey, Lauren shares valuable insights. She highlights the necessity of taking responsibility rather than making excuses, using adversity as fuel, and being mentally tough. Lauren stresses the importance of patience as a superpower and the need to constantly practice it. She encourages listeners to prioritize self-care while staying committed to consistent action. Additionally, she advises focusing on quality over quantity and avoiding the temptation of shortcuts in building a brand or business.
Lauryn Evarts Bosstick is an influencer, author, and the creative director behind The Skinny Confidential. Her podcast is also called "The Skinny Confidential," one of the world’s most popular entrepreneurial podcasts with over 53 million downloads.
The Skinny Confidential has been featured in SHAPE, Women’s Health Magazine, The Huffington Post, SELF Magazine, The Gary Vee Show, People Magazine & Who What Wear.
If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
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