Luke's ENGLISH Podcast - Learn British English with Luke Thompson Emma from MmmEnglish and Hey Lady! [961]
Nov 10, 2025
Emma Jakobi, an English teacher and YouTube creator behind MmmEnglish and Hey Lady!, shares her journey from teaching in Vietnam to building a supportive online community for women. She discusses life on the stunning Western Australian coast and her surprising phobias, like public speaking and leeches. Emma reflects on the challenges of growing her YouTube channel and handling negative comments while emphasizing the importance of genuine conversation in an AI-driven world. Plus, she reveals her favorite shower karaoke song and her sentimental 1995 Lexus.
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How MmmEnglish Started In Vietnam
- Emma began filming informal food-and-life videos in Ho Chi Minh City to help her adult students see English outside the classroom.
- She uploaded them for her class and months later found tens of thousands of viewers discovering her channel.
Slow Skill Growth Fuels Sudden Reach
- Growth on YouTube often feels accidental and escalates quickly from small audiences to millions.
- Emma learned skills incrementally and expanded her capabilities by trying new formats like live video.
Why She Paused Her YouTube Channel
- Emma paused MmmEnglish after reaching burnout and health issues to focus on a single mission-driven project.
- She treats existing YouTube content as a lasting resource while reallocating energy to a community platform.