Season 12 Episode 15 Superplastic

In the True AF podcast's Episode 182, host Eric Fuller engages with Zach Sugarman and Jennifer Van Dyke from Superplastic, a cutting-edge animated IP company known for its high-end collectible toys and a vibrant fan base of 22 million. The discussion spans the introduction of their unique characters, Janky and Gugimon, and their recent venture, the Dopamine Institute for Pleasure Research in Las Vegas, which offers an immersive retail experience. They outline Superplastic's business model, highlighting its successful plans for expansion, including potential YouTube content and character development through proprietary AI tools. The podcast also delves into their edgy marketing strategies, collaborations with notable musicians, and a diverse social media presence, all aimed at captivating a 14+ audience while exploring innovative monetization avenues. Action items include producing longer YouTube episodes and investigating synthetic celebrity musicians to further enhance their brand.