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The New Abnormal

Julian Boulding 'The Cannes Lions Review'

Feb 27, 2024
55:04

Series Three

In this episode of #TheNewAbnormal podcast, I interview Julian Boulding, President of TheNetworkOne, who work with around 1200 agencies in nearly 120 countries worldwide, providing 'open source creativity' and comms services from independent agencies, for a growing number of leading international marketing companies.  Julian's been attending the Cannes Lions for nearly 20 years, and after each festival, TheNetworkOne publishes a renowned report of their analysis and viewpoints on the underlying trends and longer-term significance of what has been seen, heard and discussed at the event. (Which, as ever, is the world's largest gathering of the advertising and creative communications industry.) As you'll hear in our discussion, the observations from the 2023 event are very different from last year...

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