Creator Economy Live Logitech, the Messi Deal, and TikTok’s Slow Burn
Our guest this week comes from one of the OG brands in the space, Vincent Borel, General Manager, Logitech for Creators. What makes Logitech such a great partner to creators? Hear about some of the big risks they took in the pandemic – what were the lessons learned? And don’t miss... the Messi deal and what it means for creator/brand deals going forward, and the TikTok slow burn.
Brendan’s report with Adweek https://www.adweek.com/social-marketing/beyond-virality-understanding-tiktoks-new-growth-patterns/
🐄 Our Creators Of the Week (COW):
@jenerous
@emmachamberlain
👏 Our Brands Of the Week (BOW):
https://chamberlaincoffee.com/
@chilisofficial
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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.