In episode 53, Simon talks to James Chase. As a member of the family that invented Tyrrell’s Crisps in the nineties before going on to found Chase Distillery in 2008, it is little wonder that entrepreneurialism is in James Chase’s blood. The Director at Chase Distillery cut his teeth on the family farm, helping his father to challenge the status quo of the spirits industry. They did this by adopting a unique field-to-bottle process, using the potatoes grown on the farm to distill into vodka and then gin. James was inspired having spent time in the USA, where he witnessed the success of the hard seltzer market; catering for the demand for alcoholic drinks with lower calories that were still big on flavour.