FT News Briefing Wednesday, September 11
Sep 11, 2019
Apple launches the iPhone 11 and disrupts the streaming market with its affordable TV+ service. Uber announces another round of layoffs, impacting over 400 jobs. Peloton aims for a staggering $8.2 billion valuation with its IPO. Meanwhile, the firing of National Security Advisor John Bolton raises questions about U.S. foreign policy and Trump’s unpredictable decision-making. The new leadership in the European Commission adds another layer of intrigue to the political landscape.
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Apple's Event Focus
- Apple's fall hardware event focused on the new iPhone 11 and Apple TV+.
- The iPhone 11 lacked surprises, while the Apple TV+ pricing stole the show.
Apple TV+ Pricing Strategy
- Apple TV+ is priced lower than competitors like Netflix and Disney+.
- This aggressive pricing undercuts rivals and positions Apple as a value player in streaming.
Investor Reaction to Apple TV+
- Investors reacted strongly to Apple TV+'s pricing, impacting Netflix and Disney shares.
- This demonstrates the perceived threat of Apple's entry into the streaming market.