Ideas How Sudan’s generous spirit survives war and neglect
Jan 15, 2026
Yusra Al-Baghir, a Sudanese-British journalist and Sky News Africa correspondent, discusses the power of 'human reporting' in showcasing Sudan beyond its conflicts. She emphasizes how Sudanese generosity sustains communities amid forced starvation. Yusra explores the emotional toll on journalists, the effects of social media fatigue, and how individual stories can portray mass suffering. She also critiques the international community's neglect and calls for principled leadership while reflecting on her personal experiences amidst the war.
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Power Of Human Reporting
- Yusra Al-Baghir argues that human-focused reporting makes vast suffering legible by centering individual lives.
- A single family's story can authentically represent thousands and counteract 'selective empathy.'
Meeting Faiza In Besieged Khartoum
- Yusra recounts entering Khartoum North to meet Faiza, a woman who'd lived under siege for 18 months.
- Their embrace symbolized reconnecting a fragmented community and stood in for many similar experiences.
Attention Economy Shrinks Empathy
- Al-Baghir links shorter attention cycles and commodified tragedy to dwindling global empathy.
- She says journalists must actively create spaces that reconnect audiences to distant suffering.