Rob Hammer showcases the beauty of overlooked locations to inspire appreciation for them.
Through intimate photography, Hammer captures the unique cultural significance of classic barbershops.
Deep dives
Rob Hammer's Inspiration for 'Roadside Meditations'
Rob Hammer, a San Diego-based photographer, discusses his passion for capturing the beauty of less commonly appreciated places in America in his book 'Roadside Meditations'. He strives to showcase the value of these often overlooked locations to inspire a deeper appreciation for them. The project stems from his personal love for road trips and the peaceful escape it offers from his hectic city life in San Diego.
Exploring Barbershops and American Culture
Rob Hammer delves into his project documenting classic barbershops, highlighting their unique cultural significance and the disappearing traditional shops that hold historical charm. His fascination with these community spaces stems from their role in providing a gathering place for men and preserving an aspect of American culture. Through his intimate photographic approach, he captures the essence and authenticity of these time capsule establishments.
The Narrative Approach in Photography
Rob Hammer reflects on his evolution as a photographer, transitioning from commercial work focused on advertising to a narrative-driven approach in his projects like 'Roadside Meditations'. He emphasizes the importance of storytelling through his images to engage viewers and provoke curiosity. This shift signifies his desire to go beyond commercial photography and immerse himself in capturing narratives that evoke emotion and contemplation.
Documenting Cowboys and Ranching in the West
Rob Hammer shares his recent venture into a project centered on cowboys and ranching in the Western United States. Immersing himself in this cultural exploration, he aims to visually unravel the nuances and richness of cowboy life through his photography. By showcasing the daily lives and work of cowboys, Hammer endeavors to offer a visual glimpse into this significant aspect of American heritage and culture.
On today's episode W. Scott Olsen is talking to Rob Hammer, an advertising/documentary photographer based in San Diego, California.
This podcast is brought to you by FRAMES - high quality quarterly printed photography magazine. You can find out more about FRAMES over at www.readframes.com.
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