The chemicals industry is one of the world's largest, touching virtually every manufactured good from the phone in your pocket to the car you drive and the food you eat. But despite its size, the industry remains largely offline, and runs on old school sales.

Knowde is a chemicals marketplace which connects buyers and sellers of chemicals, polymers and ingredients. Founder and CEO Ali Amin-Javaheri joined Contrary Research Radio to talk about Knowde and where it fits in the chemical industry.

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Knowde: Bringing A $5 Trillion Industry Online