What Podcasting Is Really All About | Buzzcast Team
Jul 30, 2024
Hosts Alban Brooke, Jordan Blair, and Kevin Finn delve into the heart of podcasting, emphasizing the need to prioritize meaningful content over mere statistics. They discuss the significance of early download metrics as indicators of engagement and how listener consumption patterns inform future content. A key takeaway is that video isn’t a necessity for podcast success; rather, the unique nature of audio allows for deeper connections. The conversation wraps up with reflections on feedback and adjusting shows to enhance listener satisfaction.
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volunteer_activism ADVICE
Use Seven-Day Downloads As A Benchmark
Check your downloads in the first seven days as a proxy for true subscriber engagement.
Use that median benchmark (about 30 downloads) to set realistic expectations and goals.
volunteer_activism ADVICE
Avoid Early-Stage Stat Obsession
Ignore detailed stats during your first 90 days to avoid discouragement and focus on creating.
Treat podcasting like planting a seedling: give it time, care, and consistency instead of chasing early numbers.
insights INSIGHT
Read Consumption Charts To Refine Episodes
Use episode consumption charts to spot where listeners skip or quit and optimize episode structure.
Move calls-to-action or ad reads when patterns show consistent drops at specific timestamps.
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Do you ever struggle with knowing where to focus your podcasting efforts? Many podcast hosts and guests get confused by all the noise in the podcasting space and, as a result, end up focusing on the wrong things. But it doesn't have to be this way! In this episode, Alban Brooke, Jordan Blair, and Kevin Finn (Hosts of Buzzcast) share their insightful perspectives on what podcasting is really all about. Get ready to level up your understanding of podcasting so you can focus on what matters!
00:00 Introduction and Ad Placements 02:16 Downloads vs. Human Listeners 03:39 Listener Consumption and Completion Time 06:19 The Unique Nature of Podcasting 08:11 Dispelling the Myth of Video as a Requirement 11:18 The Importance of Focusing on What Matters 13:37 Evolving Buzzcast Based on Listener Feedback
Takeaways
Ad placements in podcasts should be well-placed and considerate of the listener's experience.
Downloads in the first seven days of an episode can be a good indicator of subscriber engagement.
Listener consumption and completion time of episodes are valuable metrics for understanding audience behavior and planning content.
Podcasting is a unique medium that allows for multitasking and a more personal connection with the host.
Video is not necessary for podcasting success and should not be seen as a requirement.
Podcasters should listen to audience feedback and make adjustments to improve their shows.
The Buzzcast team has implemented features like fan mail and AI transcription based on listener feedback.
Recommended podcasts include 'On Fire with Jeff Probst,' 'Never Enough,' 'The Journal,' and 'The Jasmine Star Show.'
Podcasting Made Simple