Transcreation: Going Beyond Translation with Heidi Karino

Heidi Karino is a native of the UK who has just returned to her home country after spending twenty-four formative years living and working in Japan. She currently runs her own business as a Japanese to English translator specializing in transcreation for content marketing, where she works with clients to ensure that their Japanese content really resonates with their English-speaking customers.

Topics discussed in today's interview include:

-transcreation, how it differs from translation, and what makes it valuable

-strategically using social media to educate and find clients, as well as cultivate a community of professionals

-differences between freelance and in-house translation work

Heidi's Links: 

LinkedIn: www.linkedin.com/in/heidikarino

Website (Japanese): www.kotonohabloom.com

Related Episodes: 

Gained in Translation: Interpreting Design in Japan and Beyond with David Tonge: https://anchor.fm/businesssuccessjapan/episodes/Gained-in-Translation-Interpreting-Design-in-Japan-and-Beyond-with-David-Tonge-e117ji8

Learning the Dance of Effective Cross-Cultural Communication in Japan with Kevin Crowell: https://anchor.fm/businesssuccessjapan/episodes/Learning-the-Dance-of-Effective-Cross-Cultural-Communication-in-Japan-with-Kevin-Crowell-e153r78

The Power of Self-Reflection, Storytelling, and Finding Authentic Balance in Japan with Tim Sullivan: https://anchor.fm/businesssuccessjapan/episodes/The-Power-of-Self-Reflection--Storytelling--and-Finding-Authentic-Balance-in-Japan-with-Tim-Sullivan-eul6jr

Mentioned in the Episode: 

Blog on Transcreation: https://www.transcreationexperts.com/

Hemingway App: https://hemingwayapp.com/

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