RJ Redden: The Secret Psychology of Disneyland and Sales!

About RJ Redden: RJ Redden is the Founder and human-in-charge at Black Belt Bots. Coaches hire RJ to skyrocket their engagement. RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy. She holds two Master's degrees at the University of Nebraska at Omaha, a Master of Public Administration and a Master of Science in Management Information Systems. She is an adjunct faculty member at the University of Nebraska at Omaha and teaches technology skills to small businesses and nonprofits in the Omaha, Nebraska, and Council Bluffs, Iowa, metropolitan area. Redden specializes in websites, administrative streamlining, and social media campaigns. Check out the latest episode of our Conversational Selling podcast to learn more about RJ.
 

In this episode, Nancy and RJ discuss the following:

• The definition of epic engagement adventures. 
• Standing out from the crowd in the modern marketing world.
• Ways of having personal and unique thumbprints in each marketing sphere.
• The psychology of Disneyland's journey.
• The number of interactions needed before leads are converted into clients.
• The importance of being yourself in the sales world. 

Key Takeaways: 
 

• The problem is that we are imprinted into our brains this idea that we need to reach the masses to be heard by a few.
• Engagement First Marketing reframes the funnel concept into what that client's journey will be like.
• If you know exactly what you provide that's unique to this world and that they desperately need, and if you know your people, it could take one or two times reach, and they're sold.
• If you ever get into a coaching relationship or a program that demands that you be someone else to accomplish the goals – Run! Run away!
• You must embrace and own that brilliance to shine brightly!

" The way to stand out right now, as I see it in the marketplace, is to do your writing, make your video, make your podcast, make everything personal, have that thumbprint in there. Do not accept "Oh, I could send 800 messages that all say the same thing to 800 people on LinkedIn today. Let's go ahead and press that button". Do not accept mass, you know, mass marketing, mass messaging. It's not the way to go. Make it personal. Make it personal because everybody is using these AI writers nowadays to, you know, throw out an article or two. You know, those sound like they're produced by robots, Nancy." – RJ

"And Disneyland thinks about every moment of the journey that you are taking, and they do their best to make it a frictionless journey. What I mean by that is, this was a couple of years ago, they developed these watches that your watch opens your hotel room door. Your watch pays for dinner. Your watch basically does everything. They give you information right when you need it so that you can use it right there so you're not carrying the cognitive load of where they say the thing was. All that kind of stuff. That intentional journey setting makes Disneyland what it is, which is a preferred destination for many, even those without kids. That journey is what your people need to take. That journey needs to be full of interaction with you. Some of its stuff that we kind of write into a process. The quizzes, games, choose your own adventure videos, all of these types of things allow people to get to know you at their own pace. You get to know a little bit about them, and that way, by the time they're sitting across from you. They know that they want to be part of your tribe." – RJ

"Here's the really important part. Here's the part that changed everything for me. I could just be myself in the conversation because they weren't expecting a marketing expert. They were expecting a person who's crazy enough to wear a caping mask to an event. They weren't expecting a normal conversation. So, I could really be myself, and connect with them." – RJ
 

Connect with RJ Redden:

• LinkedIn:https://www.linkedin.com/in/rjredden/
• Black Belt Bots: blackbeltbots.com 

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
  

Connect with Nancy Calabrese: 

• Twitter: https://twitter.com/oneofakindsales
• Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
• Website: https://oneofakindsales.com
• Phone: 908-879-2911 
• LinkedIn: https://www.linkedin.com/in/ncalabrese/
• Email: leads@oneofakindsales.com