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On the new series of D2C brand on Shunya One, Shiladitya and Amit, Founder of Neeman's. Taran talks to us about the origins of Neeman's, why he switched from a data background to building a shoe company and making sustainable shoes which can be worn without socks. Amit asks Taran about how difficult was it to convince people about his idea, how he brought in innovations in to the brands with different ideas and why he wanted to building something which is more value driven and not brand driven. They talk more about the consumer struggle of wearing shoes for hours and coming across merino as a material, why it was a huge step in making footwear from them and what was that game changing adaption. Further, when did this project convert to a real business, what is the tech they are using behind the scenes and how thry are making use of plastic by recycling it to make shoes. Tune in for this and much more.