“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage years.”
Claire tells host James Kotecki that retail media networks have had “a little bit of a grace period. They don't really have that grace period anymore.”
https://theloomaproject.com/
Topics include:
- America’s in-store experience lags behind global peers
- Implementation challenges: cost and logistics
- AI for media optimization
- The dream of connected on-site, off-site, and in-store media
- The central role of consumer privacy
The Future In-Store