It's not about how it looks, it's about how you feel.

In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and how to design logo's that work in the real world. It's a really fun conversation with lot's of value.

We talk about:

The logo geek story

Building your own community

The new wave of strategy

Logo testing

Logo design

Creating a personal brand

You can find Ian on twitter, his own website. Check it out because he shares a lot of great value. I also recomend joining the logo geek community, it's a great community filled with value.

I'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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