Morning Brew Daily Gen X-ers Snubbed on Black Friday & US Poverty Line is $140K?
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Dec 1, 2025 Discover the generational divide in Black Friday shopping habits, with Gen Z and millennials leading the charge while older generations hesitate. Unpack the controversial claim that the poverty line should be set at $140,000, sparking debates on consumer comfort versus actual poverty. Plus, explore Google's groundbreaking AI hurricane model, which outshines traditional forecasting methods. Lastly, get a taste of the upcoming week’s events and market predictions, featuring stock rallies and spending trends.
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Black Friday Still A Retail Bellwether
- Black Friday spending rose despite weak consumer confidence and economic headwinds.
- Retailers still treat Black Friday as a tentpole event that signals consumer resilience.
Young Shoppers Drive Holiday Participation
- Gen Z and millennials drove Black Friday participation through social and online channels.
- Retailers aim to hook younger shoppers now because their share of spending is expected to grow sharply.
Gen X Being Overlooked By Retailers
- Gen X is under-targeted by retailers despite strong spending potential and high social media use.
- Retailers prioritize Gen Z for long-term brand loyalty and future spending growth.