Apple @ Work Getting out of the Apple bubble
4 snips
May 20, 2025 In this conversation with Ben Greiner, Founder of ReThink Tech, they dive into the often-overlooked reality of Apple's small enterprise market share. Greiner advocates for a balanced approach between Windows and Apple technologies, especially for small to mid-sized businesses. They discuss the evolution of workplace technology and its impact on personal boundaries, as well as the radical changes brought by Apple Silicon. This insightful dialogue challenges conventional views and urges businesses to reconsider their tech strategies.
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Apple's Small Enterprise Market Share
- Apple still holds a small market share in enterprises despite a strong ecosystem. - Corporate folklore and outdated IT views largely prevent Apple growth in businesses.
CIO Finds Macs Cheaper Than PCs
- A CIO found his MacBook Air cheaper than equivalent Dell PCs due to longevity and resale. - Many are surprised by Apple's high trade-in value and total cost benefits.
Engage Business Leaders Early
- Business leaders must get involved early in IT decisions for better security and efficiency. - Joint communication between IT and leadership leads to smoother tech workflows.
