I Need A Coach 12: Secrets for Leveraging LinkedIn for Long Term Success with Chris Croft
In this informative episode of "I Need A Coach," host Adam Packard welcomes the remarkably engaging Chris Croft, a LinkedIn Learning sensation, to discuss the symbiosis between coaching and training. Chris shares his transition from engineer to a sought-after educator and trainer who leverages LinkedIn to fuel his online courses substantial growth. Delve into the nuances of valuable content creation, the strategic use of social media, and the delicate art of self-promotion. Whether you're a coach seeking to expand your repertoire or simply craving expert insights on personal branding, this episode has an invaluable blend of strategy, humour, and candid wisdom.
Chris, a true pioneer in the world of education and training originally came from an engineering background with a master's degree from Cambridge. He spent a decade as a senior manager in manufacturing before pursuing an MBA. Following a four-year stint as a university lecturer, he founded his own training company 25 years ago. Chris doesn't just limit his expertise to the UK. He conducts face-to-face courses locally and offers Zoom training globally. Operating from his studio, Chris creates video courses that have ranked him as the 11th top instructor on udemy.com globally.
His courses on Time Management, Project Management, and more on LinkedIn Learning boast an impressive 20,000 views daily and over ten million views overall. Don't miss out on the chance to follow Chris on LinkedIn for valuable insights, and explore his quirky blog via his website.
Key Topics Discussed:
- Leveraging LinkedIn for business growth
- Training plus coaching
- Content strategies for audience engagement
- Self-promotion across different cultures on LinkedIn
- Maximizing video content on social platforms
Timestamps:
03:06 The power of freelancing.
09:11 Top tips for using LinkedIn.
10:57 The importance of diverse topics to feed interest on social platforms.
16:46 Maintaining humility through the increase of social media followers.
18:53 How creating visual content maximizes engagement on LinkedIn.
23:27 Zoom as a tool to make coaching more convenient and effective.
26:15 Coaching as a rewarding challenge and how to follow up with clients.
28:45 Balancing coaching and training with time constraints.
Episode Resources:
Chris Croft | Website
Chris Croft | LinkedIn
Chris Croft | YouTube
Chris Croft | Udemy