Authority Is ROI with Stephen Woessner

How do you sell agency services with authority?

Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welcome to the show Stephen Woessner, Founder and CEO of Predictive ROI and a bestselling author, to discuss content marketing, agency sales, and so much more.

Back to the question; Stephen explains on the show that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistently through content marketing.

In this episode, Corey and Stephen discuss content programs, how agencies should divide their output between cornerstone content and cobblestone content to maximize distribution and reach, and why so many agencies dive head-first into content programs that quickly fizzle out.

Stephen believes that most agencies go about business development in the least effective, most painful way. His methodology, Selling with Authority, offers agency leaders a better way to approach and organize their sales efforts. 

Listen to the full show to learn just how.

Corey and Jonathan discuss:

• How content builds authority.
• What the recipe for successful content marketing looks like.
• Notes on defining a niche.
• Build a unique POV showing you care about your industry beyond selling services. 

Here are some actionable key takeaways for agency founders:

• Building authority in a niche takes years to accrue.
• You sell more of your smarts as opposed to deliverables.
• Repurpose your cornerstone content into social media posts, checklists, emails, and so on.
• Master one content channel before moving on to the next.

This episode covers topics like agency content marketing, defining your niche, and driving sales at an agency.

The resources mentioned in this episode are:

- Connect with Stephen on LinkedIn Here

- Learn About Predictive ROI Here

- Listen to Sell With Authority Here

Join us for a goldmine of lessons in verticalized agency revenue growth.

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😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.