Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult.

Here is a simple structure for writing the content, that goes alongside selling your accounting and tax services.

Your buyer needs to know three things:

One. That you understand their challenges

Two. That you know what they want, instead of what they have

Three. That you have a process to get them from where they are now, to where they want to be.

Think of it as the Pain, the Dream, and the Fix.

When you have these three items clear in your own mind and on your website, it makes sales conversations so much easier.

It’s the gatekeeper to your clients working with you.

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186 A Simple Formula for Writing Copy, to Sell Your Accounting Services More Effectively