Building With Buyers: Startup Marketing and Growth Fueled By Customers 156 - Gong's Marketing Evolution From Early Stage To Unicorn (Udi Ledergor, Chief Evangelist at Gong)
Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zero to hundreds of millions in revenue. He's a 5X marketing leader in B2B startups AND he's also really good at playing the piano.
About Gong:
Founded in 2015, based out of SF, 1300+ people
Funding: $583M total
Hit unicorn status August 2020
Description: The revenue intelligence platform. Gong unlocks reality to help people and companies reach their full potential.
In this episode we talk about:
What does "creative" mean to you;
When have you personally been the most creative (HINT: finding creative ways to solve challenges);
How did you run marketing and create content in the very early days at Gong;
How do you know that your content is actually good;
Are you thinking about content monetization;
How do you balance creativity with results;
Things you focused on as Marketer #1;
On hiring great people to compensate for your weaknesses;
When, why, and how did you decide to define your new category Revenue Intelligence;
How long does it take to build a new category.
You can find Udi on LinkedIn >> www.linkedin.com/in/udiledergor
Check out Gong >> www.gong.io
This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it!
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!
And whenever you’re ready, there are 3 ways I can help you:
1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com
2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba
3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov
You can also find me hanging out on LinkedIn >> www.linkedin.com/in/annafurmanov