Year-End Fundraising in July: Incorporate Digital Fundraising Into Your Campaign

When it comes to year-end campaigns, sometimes it’s hard to know how to integrate digital fundraising alongside direct mail. How often should you post about a year-end campaign on each of your social media platforms? Is it okay to send donors, potential donors, and lapsed donors an email and a direct mail ask in November and December? How does your organization’s website play a part in digital conversations? In this week’s installment of “Year-End in July,” we’ll answer these questions and explore how you can leverage digital fundraising with guests Ashleigh Lambert, Kacey Crawford, and Kim Richardson. After all, integration can seamlessly happen between all the different elements, and our team at Pursuant and Allegiance Groups are happy to guide you through the process.