Let's talk trade by WTO
Never give up. Export ambitions in the face of natural disasters (S7 - Ep4)
Dec 5, 2023
Minoru Nishi Jr, farmer and entrepreneur, and Esterlina Alipate, a Tongan trade official, discuss their experiences with natural disasters in Tonga. They explore the challenges faced by their country's economy and the impact on trade. The podcast emphasizes the need for collaboration to address climate change and trade issues and discusses the flexibilities within the WTO system to support disaster response and recovery.
24:40
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Quick takeaways
- Nishi Trading Company Limited in Tonga overcame challenges caused by natural disasters by diversifying their business and integrating into the global trading system.
- Tonga's vulnerability to natural disasters highlights the urgent need to address climate change, build resilience, and mitigate the socio-economic challenges faced by the country.
Deep dives
Navigating Obstacles to Trade: The Story of Nishi Trading Company Limited
Nishi Trading Company Limited, a family-owned business in Tonga, has successfully overcome challenges caused by natural disasters and integrated into the global trading system. Started as a subsistence farmer, the company initially exported a range of crops but later focused on exporting squash, which proved to be lucrative. However, the business had to diversify due to climate change and the risks it posed to production and supply chains. To survive, the company set up a quarry business and an egg store for importing fresh vegetables and inputs for farmers. Despite facing setbacks from natural disasters and drought, the company is still working towards internal growth and reducing importation.
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