Finshots Daily What’s driving the Prime Focus re-run?
Sep 13, 2025
Discover the rise of Prime Focus, an Indian media powerhouse revolutionizing the visual effects industry. Explore its transformation from a Mumbai startup to a major player in blockbuster filmmaking. Delve into the strategic maneuvers that propelled its growth, including acquisitions and the integration of cutting-edge technology. Learn about the challenges faced, especially during downturns in Hollywood, as well as the ambitious 'Ramayana' project, which highlights the company's innovative spirit.
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From Mumbai Garage To Global VFX Power
- Prime Focus began as a Mumbai post-production outfit and scaled into a global VFX player by acquiring DNEG in 2014.
- DNEG now contributes ~80% of consolidated revenue and employs over 10,000 people across countries.
Operating Leverage Governs Profit Swings
- Prime Focus is a high-fixed-cost services business that thrives when utilization is high and collapses when projects dry up.
- Staff expenses and finance costs create a structure that amplifies profits and losses with the production cycle.
Doubling Down With PFT And AI
- Instead of heavy downsizing, Prime Focus doubled down by acquiring Prime Focus Technologies and investing in AI tools like Brahma.
- The move aimed to offer integrated creative and backend services to clients and cut turnaround times.