SPI 786: Pivoting to Follow Your Passion with Amy Nelson—SPI Pro Expert in Residence
May 17, 2024
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Amy Nelson, co-founder of The Riveter, discusses pivoting business during the pandemic, building a community for women in business, importance of storytelling, and networking with intentionality. She also reflects on balancing entrepreneurship with motherhood and shares insights on thought leadership and launching 'What's Her Story' podcast.
Time is our most valuable resource, prioritize passion over non-passion tasks.
Establish authentic connections through storytelling for emotional resonance with listeners.
Approach networking with clear goals, value sharing, and consistent follow-up for collaboration.
Utilize diverse platforms strategically for content sharing and audience engagement.
Enhance podcast interviews with diverse perspectives and personal stories for authenticity.
Showcase vulnerability and authenticity in storytelling to amplify thought leadership and audience impact.
Deep dives
Building Thought Leadership and Sharing Expertise on LinkedIn
On LinkedIn, it's essential to post five times a week with a mix of short and long posts to engage your audience. Always include a call to action, such as inviting them to subscribe to your newsletter, and interact with other industry leaders' posts to expand your network. Use each post as an opportunity to grow your email list and connect with your audience.
Developing Authentic Storytelling to Connect Emotionally
Authentic storytelling involves sharing personal and professional stories that resonate emotionally. Encourage guests to recount pivotal moments in their lives to evoke strong connections with listeners. By eliciting genuine emotions, listeners can empathize and form deep connections with the shared experiences.
Optimizing Networking by Being Intentional and Results-Oriented
Approach networking with intention by setting clear goals and following up after interactions. Focus on meaningful connections by sharing value and seeking opportunities for collaboration. Utilize platforms like LinkedIn to foster connections and consistently engage with other professionals to expand your network.
Utilizing Multiple Platforms to Amplify Thought Leadership
Leverage platforms like LinkedIn, TikTok, and Twitter to share expertise and stories with diverse audiences. Tailor your content strategy to each platform's strengths and audience demographics. Experiment with video content, engaging posts, and strategic calls to action to connect with a wider range of followers.
Creating a Dynamic Podcast with Thought-Provoking Interviews
Craft engaging podcast interviews by incorporating diverse perspectives and thought-provoking questions. Collaborate with a co-host to infuse different styles and approaches into the show. Encourage guests to share personal struggles and achievements to foster authenticity and deeper connections with listeners.
Building Thought Leadership and Personal Brand Through Authenticity
Establish thought leadership by sharing authentic stories and insights across platforms to connect with your audience. Showcase vulnerability, emotions, and genuine experiences to create deeper connections. Embrace authenticity in networking, content creation, and storytelling to enhance your personal brand and amplify your impact.
Developing Thought Leadership by Sharing Authentic Stories
Share personal and professional stories that resonate emotionally with the audience to create meaningful connections. Encourage vulnerability and authenticity in storytelling to build trust and engagement. Utilize platforms like podcasts, newsletters, and social media to amplify your voice and showcase your expertise.
Networking Strategies for Authentic Connections and Growth
Approach networking deliberately with clear goals and intentions to foster productive connections. Focus on adding value, engaging with industry peers, and seeking collaboration opportunities. Maintain consistent communication and follow-up to nurture relationships and expand your network effectively.
Crafting Engaging LinkedIn Posts with Calls to Action
Enhance your LinkedIn presence by posting regularly with a variety of content formats and engaging with other professionals in your industry. Include clear calls to action in your posts to drive audience engagement and direct them to your newsletter or other valuable resources. Embrace storytelling and authentic content to establish thought leadership and connect with your audience.
Elevating Thought Leadership Through Powerful Storytelling
Enhance thought leadership by incorporating powerful storytelling that evokes emotions and resonates with the audience. Encourage guests to share personal experiences and pivotal moments to establish stronger connections with listeners. Utilize authentic storytelling to showcase vulnerability, relatability, and expertise.
Strategic Networking for Meaningful Connections and Collaboration
Approach networking strategically with clear objectives and intentional follow-up to nurture connections and foster collaboration opportunities. Focus on building authentic relationships, adding value, and engaging with industry peers to expand your network effectively. Leverage platforms like LinkedIn to connect with professionals, share insights, and grow your circle of influence.
#786 The top lesson becoming a parent teaches us about our careers is that time is our most important resource. That's because every moment spent on things we're not passionate about is time away from our kids! So how do you do more of the work you care about? Amy Nelson of The Riveter and the What's Her Story podcast, is joining me today for an inspiring chat about following your calling and helping others do the same. Listen in because Amy is our newest Expert in Residence within SPI Pro. The EIR program connects our community members with support from entrepreneurs with serious track records. Check out today's interview for more! In this episode, we discuss everything from pivoting a coworking business in the pandemic to being a parent entrepreneur. Amy also shares her insights into networking and building a community of like-minded people, the importance of storytelling, and supporting women in their careers! Show notes and more at SmartPassiveIncome.com/session786.
