The Think Media Podcast

367: Why 86% of YouTubers Make No Money!

11 snips
Dec 3, 2024
Discover the stark reality of earning on YouTube, where 96% of creators make less than $12,000 annually. Uncover effective strategies to monetize through niche markets, focusing on health and wealth for better income potential. Learn about low-risk opportunities in YouTube entrepreneurship and how minimal investment compared to traditional businesses can lead to success. Hear personal stories of growth, failures, and calculated risks that shape a creator's journey in the ever-evolving creator economy.
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INSIGHT

Realistic Expectations

  • Only a small fraction of YouTube channels are monetized, with 96% earning under $12,000 annually.
  • Success requires consistent effort, smart strategies, and a long-term mindset, not just views.
ADVICE

Focus is Key

  • Focus your channel with a clear brand, niche, and strategy, avoiding random content.
  • Viral videos can be misleading; focus on a strategic approach for long-term growth.
ADVICE

Niche Down for Profit

  • Choose profitable niches like health, wealth, or relationships for better monetization chances.
  • Consider the business model and market viability before starting a channel.
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