How Empathy Can Help Drive Your Business with Michael Ventura, Author of Applied Empathy (MDE312)

Minter Dialogue Episode #312

Michael Ventura is Founder & CEO of Sub Rosa, a strategy and design practice that believes meaningful work starts with Applied Empathy™. He's also author of the book of the same title, Applied Empathy, The New Language of Leadership. Michael works with companies around the world on how to apply empathy to business, specifically focussing on cognitive empathy and provides a cogent argument to persuade business leaders on why empathy can help their business. In this discussion, we discuss why and how to bring cognitive empathy into the business, including a fascinating experience of bringing empathy to the cadets at West Point.

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