
The Khanversation with Imran Khan Bipul Sinha on Rubrik, Risk, and Reinvention
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Oct 24, 2025 Bipul Sinha, co-founder and CEO of Rubrik, shares his dynamic journey from engineer to entrepreneur and investor. He delves into the emerging intuition economy shaped by AI, emphasizing the need for resilient company cultures. Bipul explains Rubrik's counter-consensus focus on data security and cyber resilience, addressing the challenges posed by AI's expanding attack surface. He highlights the importance of hiring learners over experts and shares insights about navigating the venture capital landscape and the art of building successful teams.
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From Knowledge Economy To Intuition Economy
- Generative AI shifts the economy from knowledge to intuition by putting knowledge at everyone's fingertips.
- Humans will create value by connecting dots and doing intuition work while AI handles knowledge tasks.
Win With One Obvious Use Case
- Find one superior use case that compels customers to buy and gives you time to build the rest of the product.
- Use that differentiated entry to rise above market noise and iterate from a position of strength.
AI Makes Cyber Resilience Central
- AI inserts more software everywhere, expanding the attack surface and increasing cyber risk magnitude.
- Cyber resiliency becomes AI resilience because defenses must handle faster, agentic attacks and hallucinations.

