Welcome to episode 261 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kirk Nielson, the co-founder and marketing leader at Tap In Digital. Tap In Digital specializes in helping brands maximize revenue through innovative, data-driven marketing measurement solutions. With over 15 years of experience in marketing and technology, Kirk is highly skilled in developing strategies that enhance marketing spend efficiency and improve attribution accuracy. Before co-founding Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he enhanced brand visibility and engagement. His diverse background in marketing technology and business analysis underscores his commitment to delivering measurable results. Holding a Master’s in Information Systems and a Bachelor’s in Business Administration from the University of Utah, Kirk is also an avid golfer who enjoys time with his wife and friends. 1. Why Marketing Attribution Is Crucial for Law Firm Success

Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI.
By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies.

2. How Data-Driven Insights Enhance Law Firm Advertising

Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads.
Predictive models enable smarter budget reallocations, maximizing returns on investment.

3. Why Awareness Channels Are Key to Building Law Firm Brands

Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm.
Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies.

4. How Incorporating Non-Marketing Data Improves Case Volume

Variables like weather patterns and tourism trends can significantly influence case counts and demand.
Combining marketing data with external factors provides a holistic view of what drives law firm growth.

5. Why Partnering with Attribution Experts Boosts ROI

Firms benefit from strategic insights and ongoing support when working with attribution specialists.
Beyond software, expert guidance ensures actionable recommendations tailored to each firm’s unique market.

Resources: http://www.tapindigital.com/ https://x.com/kirknielson www.linkedin.com/in/kirk-nielson-4039023b Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

257 - Guest Co-Host Oscar Munoz, Fmr Chairman & CEO, United Airlines