Glasp Talk Veronica Saron: Why Taste Can’t Be Automated — The Human Edge in Marketing and AI | Glasp Talk #62
How does narrative precision drive marketing in the age of AI?
In the 62nd episode of Glasp Talk, we sit down with Veronica Saron, VP of Marketing at RelationalAI and a Forbes 30 Under 30 honoree. Previously, Veronica led marketing at Neeva, helping grow it to over 2 million users, and through its acquisition by Snowflake, and earlier helped turn Pokémon GO into a global phenomenon while at Niantic.
Today, she also serves as a fractional CMO, LP at MKT1 Capital, and advisor to early-stage startups, while collaborating with the U.S. Olympic Foundation to study elite performance mindsets.
In this episode, Veronica shares how narrative precision, taste, and human connection can transform obscurity into breakout growth and why marketing roles may be more resilient than software engineering in the AI era.
In this conversation, we cover:
- How AI is reshaping marketing, branding, and creative workflows
- Why marketing and customer-facing roles may outlast engineering jobs
- The rise of “founder-led marketing” and building personal narratives
- How to develop taste and distinct brand voices in an AI-saturated world
- What Pokémon GO taught her about scaling cultural phenomena globally
- Lessons from Neeva’s acquisition by Snowflake and startup hypergrowth
- How becoming a new parent reframed her view on time, purpose, and legacy
- What Olympic athletes can teach founders about resilience and reinvention
Whether you’re a marketer, founder, or creative leader navigating the AI revolution, this episode offers a candid and inspiring take on balancing innovation, identity, and impact in work and life.
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📚 Reference Video:
John Whaley: How to Build a Safer Future - AI’s Role in Cybersecurity and Beyond
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About Glasp Talk
Glasp Talk is a conversation series where we explore the minds of leading thinkers, builders, and lifelong learners.
Each episode dives into the guest’s personal journey, learning habits, knowledge systems, and philosophies—offering a rare glimpse into how they think, grow, and create impact.
🌟 Past guests include:
- Sean Ellis (Growth hacking pioneer)
- Gary Rivlin (Pulitzer Prize-winning journalist, author of AI Valley)
- Julian Treasure (Five-time TED speaker with over 100M views)
- Bozena Pajak (VP of Learning at Duolingo)
- Jason Feifer (Editor-in-Chief of Entrepreneur Magazine)
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🔎 Resources from this episode:
- 📄 Transcript
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