#29 Bad Hiring, Burnout, and Building a Career You Love with Lauren Spearman

In this episode of The Digital PR Podcast, we had the pleasure of speaking with Lauren Spearman, a TikTok creator and marketing expert with a wealth of experience from top brands like Benefit Cosmetics and Made.com. Lauren shared her journey through the ever-evolving marketing landscape, her advocacy for fair hiring practices, and provided invaluable advice for both job seekers and hiring managers alike. Join us for a conversation that challenges traditional PR practices as we know them!

00:02:19 - Lauren's Career Journey: Lauren shares her career path, illustrating her transition from sales to marketing.

00:10:24 - Current State of the Marketing Job Market: We discuss the current marketing job market, with Lauren expressing concerns about the dumbing down of job listings and the challenges applicants face in securing roles.

00:14:28 - Impact of COVID-19 on Employment: Lauren reflects on how the job market has changed post-COVID, discussing the initial boom and the subsequent downturn, as well as the implications for hiring practices.

00:20:09 - Improving the Hiring Process: The conversation explores ways brands and agencies can enhance their hiring processes, including the importance of clear job listings, communication, and feedback for applicants.

00:26:03 - Advice for Job Applicants Lauren offers practical advice for job seekers, emphasising the need to showcase achievements, add personality to applications, and avoid a scattergun approach to job applications.

00:30:03 - Future Trends in Hiring: The discussion turns to future trends in the job market, including the potential risks of AI in hiring and the implications of returning to office mandates for employees.

00:34:08 - The Importance of Personal Branding: Lauren shares her thoughts on personal branding, discussing how it can impact career opportunities and the significance of authenticity in building a meaningful online presence.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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