EFR 675: Building Physical and Mental Strength and The Power of Human Connection in Fitness Coaching with Trent Ward

Trent Ward highlights an incredible piece of technology that boosts motivation for working out and makes personal training more accessible and convenient. He introduces you to FORME Life, the most complete in-home smart gym and strength studio on the market. With the best instructors, personalized weekly plans, and weightless strength training technology, FORME truly has everything you need to stay motivated to work out consistently and reach your fitness goals without leaving your home.

If you know how to squat, jog, and lift a weight over your head, why waste money on a trainer or smart gym? It’s simple. Having an expert in charge of what you’re doing, without you having to think about it, makes it a lot easier and more enjoyable to work out. “Modern life deserves a modern approach to fitness,” Trent says. 

Trent Ward is the Founder and CEO of FORME Life, a company he created because it was hard for him to schedule fitness into his busy life. So, he realized working out at home was the answer. Not only that, but Trent wanted to create something that provided trustworthy fitness education, expert guidance and motivation, and customized fitness plans for those who find it difficult to maintain a fitness routine.

Is FORME the missing piece to your health and fitness journey? Tune in to find out!

Follow Trent Ward @trentaward

Follow FORME Life @thisisformelife

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Key Highlights

• With so much resistance around finding the right workout routine, dragging yourself to the gym, and hiring a personal trainer, FORME breaks down the barriers to an effective, convenient fitness journey. 
• The fitness world is going digital, but despite all this innovative technology, human connection is still important. Listen in as Trent describes how FORME Life is striving to make virtual personal training more personalized and human-centered.
• What is the FORME Life experience? Is FORME truly worth the investment? Tune in to hear Trent break down how FORME works, the feedback they’ve gotten from users, and the ways it can benefit your unique daily life.
• The main goal for your fitness journey is to feel better, but that takes time, usually a few weeks or months. Most people’s attention and motivation for working out and eating healthy lasts about a week. “We have the opportunity here with technology to kind of fill in that motivation gap, to get you to the other side, to get that real engagement driver of ‘I feel good, I want to do more of this’,” Trent says. “It’s pushing you to complete things, it’s removing the friction and allowing it on-demand and in your house.”
• Then, Trent shares his current health goals and highlights his approach to living a healthy lifestyle as a busy entrepreneur.

Episode resources:

• Save 20% on the "For Today" at-home male fertility test kit this episode's sponsor, Legacy, using the code EVERFORWARD
• Save 20% with code EVERFORWARD and get your best night's sleep with Zen, CBN, or the night time capsules from Cured Nutrition
• Watch and subscribe on YouTube https://youtu.be/hv08fODVgDo 
• Learn more about WHOOP and get your 3.0 activity tracker band for free at http://join.whoop.com/everforward 
• Trent was first on the show in episode 396
• Learn more about Forme