
The Decibel
The behind-the-scenes look at how Rogers took over Toronto sports
Sep 24, 2024
Andrew Willis, a columnist for The Globe and Mail, dives into Rogers Communications' $4.7 billion acquisition of BCE’s stake in Maple Leaf Sports & Entertainment, making them the majority owner of Toronto's major sports teams. He reveals the financial mechanics behind the deal and the motivations driving Bell to sell. Willis also discusses the regulatory hurdles Rogers faced, the influence of Edward Rogers' legacy, and the potential for fans to invest in their favorite teams in the future.
22:45
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Quick takeaways
- Rogers' acquisition of Bell's stake in MLSE for $4.7 billion establishes it as the majority owner of Toronto's major sports teams, significantly changing the landscape of Canadian sports ownership.
- Bell's decision to sell its stake was driven by the need to reduce substantial debt while ensuring consistent dividends to shareholders amidst rising financial pressures.
Deep dives
Rogers Acquires Bell's Stake in MLSE
Rogers has finalized a significant deal to acquire Bell's 37.5% stake in Maple Leaf Sports and Entertainment (MLSE) for $4.7 billion, marking a pivotal moment in Canadian sports ownership. This acquisition means that Rogers will gain majority control of prominent franchises, including the Toronto Maple Leafs, Toronto Raptors, Argonauts, and Toronto FC, which are vital to sports culture in Canada. The valuation of MLSE now stands at $12.5 billion, a substantial increase from its previously established worth of $2 billion twelve years ago. This transaction illustrates a growing trend of increasing valuations in the sports sector and raises questions about the long-term impact on fan engagement and funding for these teams.
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