#107 Staying On Brand While Shaping, Shifting, and Sharing Your Story Featuring Aliza Licht

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.

In this episode:

• The importance of personal branding in a chaotic publishing terrain

• The evolution of Aliza's "DKNY PR Girl" brand on old-school Twitter

• Being the first fashion influencer

• Creating a micro brand and brand guardrails

• Finding permission to play

• Addressing Founder and last name syndrome

• Navigating the complex algorithms of social media

• Advice on platform building for aspiring authors

• Creative branding social media strategies to hook your audience

• Does controversy sell?

• The way Aliza worked branding and a signature look into her social media posting

• How Aliza became an accidental activist when it comes to addressing the scourge of anti-semitism

• Measuring each step you take against your own personal values.

Connect with Aliza

Website: https://alizalicht.com

Instagram: https://instagram.com/alizalichtxo

TikTok: https://tiktok.com/@alizalichtxo

X: https://twitter.com/alizalicht

Threads: https://www.threads.net/@alizalichtxo

Mentioned On the Podcast

Liz Elting's episode #68 on Freelance Writing Direct

Dream Big and Win with Liz Elting

https://estelleserasmus.com/68-dream-big-and-win-with-liz-elting/

Aliza's Linkedin Post that she references

Being a Jewish Activist Wasn't On Brand for Me

https://www.linkedin.com/pulse/being-jewish-activist-wasnt-brand-me-aliza-licht-jjpse/

Estelle's article on Shondaland

I'm Learning to Listen in New Ways

https://www.shondaland.com/live/family/a46102451/im-learning-to-listen-in-new-ways/

Connect with Estelle:

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Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0

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